A gallery feeling. The piece stays still; the page gives it room.
Motion: one gentle entrance when the page loads. No repeating movement.
A working site study for Natalie. Anna brings operations, visitor experience, shops and products, and technical design. Jay / Lemon Juice brings creative direction, web design and photography. Different research lenses. Shared strategy. Then we decide what gets made.
MUD HUT POTTERY A WORKING SITE STUDY
A place for Natalie's pottery, the way it is made, and where to find it.
DRAFT COPY · Confirm the studio description and product categories with Natalie before publishing.
SEE THE WORK01 / THE WORK
Use the three cards to show what Natalie actually makes. Replace these category names after the inventory conversation.
Forms made for use, touch, and repetition.
DRAFT CATEGORYSmall variations that make each piece its own.
DRAFT CATEGORYA closer look at material, process, and place.
DRAFT CATEGORYCOLOR STUDY / DIGITAL APPROXIMATIONS
Switch the review palette above to compare how color frames the work. These are design studies, not sampled or approved colors from Natalie's pottery. Explore the Glaze Lab color reference ↗
NEXT: photograph Natalie’s fired work in controlled light; sample it, then review the website colors together. A screen swatch cannot predict a fired glaze.
02 / THE STUDIO
A few honest sentences about the maker will do more than a long generic artist statement.
Here, Natalie can explain what she makes, what matters in the making, and how people meet the work. This copy is intentionally awaiting her voice.
STUDIO STORY / ORDER TO CONFIRM WITH NATALIE
A draft photo sequence for the site. Natalie can correct the steps and name the techniques she uses.
SHOP WALKTHROUGH / INACTIVE DEMO
A sample card shows the future buyer path. It cannot take payment; Natalie’s first real piece must be set up and checked in Square before a link goes live.
[Dimensions] · [Glaze / clay] · [Price]
No custom cart or checkout on this site. The preview does not sync inventory automatically.
ANNA × LEMON JUICE 🍋 / HOW WE WORK
Natalie brings the practice and helps decide what belongs. Anna and Jay both research before deciding what to build.
Operations, visitor experience, shop and product workflows, tools and integrations, technical design and client support.
Creative direction, visual research, web design, photography and the visual system for the work.
We compare what we find with Natalie, test the design and buying path, revise, then seek approval before launch.
NATALIE’S PRACTICE → SHARED RESEARCH → WORKING SITE → NATALIE’S REVIEW → APPROVED LAUNCH
SEE ANNA × LEMON JUICE 🍋 ↗03 / FIND THE WORK
This review page shows the work and links to Natalie's Instagram. The pilot's proposed purchase route is a Square-hosted Payment Link for selected pieces, after the inventory workflow is tested.
SEE MUD HUT ON INSTAGRAMTWO STAGES / ONE SIMPLE COMMERCE SCOPE
VARIATIONS CAN HAVE THEIR OWN SKU AND PRICE. THE BUYER AND NATALIE MUST STILL RECOGNIZE THE EXACT PIECE. NO PURCHASE LINK IS WIRED INTO THIS REVIEW.
04 / REVIEW-ONLY PAGE PATTERNS
Compare how a future pop-up could appear on the site. This preview has no confirmed future event; its examples stay labeled until Natalie supplies and approves the details.
SEASONAL PROPOSAL · NOT A PAST CAMPAIGN
Possible directions to discuss: a small gift edit, a studio visit, or a commission. Each is a different offer; imagery, availability, dates, lead time and contact route need Natalie’s approval.
05 / FOR THE MEETING
One exceptional object, Natalie at work, or a clear path to available pieces? Compare the three motion feelings with her photographs.
Verify its Square item or variation, stock and exact POS selection first. Then test one Sell an item Payment Link and its checkout behavior.
Ask for a past flyer and a confirmed future organizer link. Decide who updates event cards and whether a Mother’s Day concept is useful.
